ANNE DIONNE

Creative-Led Growth Architecture

Strategic Growth Application

Intake & Qualification Form

This is a strategic application—not a standard discovery call.

I work with established, premium wellness, aesthetic, and spa businesses that have built something valuable—but know their growth could be more consistent, intentional, or predictable.

This application helps me understand where your business is today, what may be influencing growth, and whether there is an appropriate way for us to work together.

If I believe I can help, I'll recommend the engagement that best fits what your business actually needs.

Please answer thoughtfully based on what you know and what you’re noticing in the business right now.

Full Name

Email *

Organization

Company Website/Instagram

This application is designed for:
- Established wellness, aesthetic, spa, and retreat businesses with proven demand
- Founders who want growth to become more consistent, intentional, or predictable
- Businesses ready to look beyond individual tactics and understand what deserves attention next

SECTION 1 · BUSINESS SNAPSHOT

2. What services do you currently offer? Please be specific — List your core services. Include any packages, memberships, or premium treatments.

3. What is your current annual revenue?

Under $100K

$100K-$300K

$300K-$1M

$1M+

4. How long has the business been established?

Less than 2 years

2-5 years

5-10 years

10+ years

5. Tell me briefly about your current team and your role in the day-to-day business. For example: number of practitioners/providers, administrative or marketing support, and your role in the day-to-day business.

SECTION 2 · DEMAND & CAPACITY

6. How would you describe your current bookings?

Inconsistent — noticeable gaps in the calendar

Some consistency — but not reliably predictable

Consistent — with some remaining capacity

At or near capacity

Fully booked / waitlist

7. How would you describe the business's growth over the past 12 months?

8. Where are you noticing the greatest challenges or opportunities for growth right now? For example: client volume, client quality, practitioner utilization, last-minute gaps, seasonality, specific services, or locations.

9. If bookings increased meaningfully over the next 3–6 months, does your business currently have the capacity to serve that growth without compromising the client experience?

Yes — we have meaningful capacity for growth

Mostly — some operational adjustments would be needed

No — capacity is already constrained

I'm not sure

SECTION 3 · CURRENT GROWTH APPROACH

11. What have you already tried to create more consistent growth—and what happened?

Anything else you'd like me to understand about your current advertising?Optional.

SECTION 4 · Growth Perspective

13. What are you noticing about growth in the business right now?Describe what you're seeing—not just what you think the marketing problem might be.

14. Which areas feel most worth a closer look right now? Select up to two

SECTION 5 · FUTURE STATE

15. If growth became more consistent and predictable over the next 12 months, what would that make possible for the business—and for you as its founder?Think beyond more bookings: team, capacity, expansion, revenue, your role, freedom, or what you're ultimately trying to build.

SECTION 6 · INVESTMENT & READINESS

16. Who is involved in making decisions about strategic or marketing investments for the business?

I make the final decision

I make the decision with a business partner / leadership team

Someone else needs to approve the investment

Other

17. If a clear strategic priority is identified, how prepared are you to invest in addressing it?

I'm ready to invest if the recommendation and fit are right

I'm open to investing, but need greater clarity first

I'm primarily exploring my options right now

I'm not prepared to invest at this stage

18. Are you currently investing—or prepared to invest—in paid acquisition if it is strategically appropriate for your business?

Yes — we're already investing

Yes — we're prepared to invest if recommended

Possibly — I'd need to understand the strategy first

No — paid acquisition isn't something we're considering

SECTION 7 · Decision & Timing

20. What has happened recently that made addressing this a priority now—rather than later?

Final

21. Is there anything else you think I should understand about your business before I review your application? Optional.

What Happens Next

I'll personally review your application to understand where your business is today, what may be influencing growth, and whether I believe I can meaningfully help.

If there appears to be a strong fit, I'll invite you to a strategic conversation where we'll look more closely at what's happening and determine the most appropriate next step.

If I don't believe I'm the right fit for what your business needs, I'll tell you that too.

The goal isn't to sell you a predetermined solution.

It's to understand the business before recommending one.

You'll receive a response within two business days.

We don't recommend before we understand.

ANNE DIONNE · CREATIVE-LED GROWTH ARCHITECTURE ·